After 30 years: Egged rebrands
The long-standing bus company, sold to the Keystone fund, is undergoing a rebranding process, and in three months, it will start rolling buses on the roads with a new paint scheme.
consumerism
The new AirTag 2 is here – what you get without paying more
HOKA: A new running shoe to be worn by The Amazing Race contestants
The gold everyone is talking about: La Prairie launches essence based on pure gold
After a staggering success in Israel: PITMASTER opens kosher branches in the U.S.
The Miami branch will open in April 2026 at Aventura’s Waterways Shoppes, while the New York branch is under construction, with its opening planned later this year.
Report: This is the date when Apple will unveil the new Siri based on Google’s Gemini
Apple is expected to soon unveil an upgraded Siri powered by Google’s Gemini AI, marking a significant step in narrowing the gap with competing voice assistants.
A stew that fits every meal: The perfect recipe for Tu Bishvat
Especially for the upcoming Tu Bishvat, a dried fruit stew – sweet, fragrant, and rich – perfect as a side dish or a main course. A true delight.
An end to the chaos: Dozens of new branches for issuing international driving licenses
The Transport Ministry's new tender expands issuing stations to 58 across Israel, including near Ben Gurion Airport, after long shortages and traveler confusion.
Nuts, snacks and treats: We’re getting ready for Tu Bishvat
A surprise box, and a surprise bag: Tu Bishvat celebrations by Egoz Hakfar.
How much are Hyundai i20 and SEAT Ibiza sold for, first-hand from a lieutenant colonel?
Eldan is selling officers’ cars returned from the IDF, at a discount far below the price list, or through a rare used-car leasing plan: NIS 1,200 per month, including insurance and maintenance.
New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand
New products in Israel: RITZ crackers, Danone MULTI yogurt, a quality trolley suitcase by Rikuchet, Barilla pasta, Achla hummus, crispy Tivall schnitzel, and a new FIFI series by Eden Fines.
Anti-wrinkle series based on retinol
A combination of immediate effect and long-term correction: A new anti-wrinkle series based on pure retinol with clinically proven results from the first use.
The YouTube revolution: Create videos with yourself – no filming needed
YouTube unveils its 2026 plan: Creating Shorts videos and games using AI, alongside tightening the fight against low-quality content and deepfake forgeries.
Not just a ski resort: The winter where Les Arcs became a lifestyle
Four days in Les Arcs 1950 showed it’s more than skiing: 425 km of slopes, harsh cold, a luxury spa, lively après-ski, and a loyal Israeli SKIDEAL community.
