After establishing itself in the local market, Shake Shack is expanding its offerings - this time targeting younger customers. For the first time in Israel, the chain is launching an official kids’ menu, designed to make the family dining experience more convenient and tailored for children as well.
The new menu features smaller versions of the dishes most associated with the brand, while maintaining the same culinary approach that characterizes the chain worldwide, with an emphasis on high-quality ingredients and freshly prepared food. The options include an Angus beef burger, chicken bites made from chicken breast, a hot dog in a bun, and grilled cheese sandwiches, with every meal served alongside fries and a choice of natural juice.
The meals are packaged in specially designed boxes that encourage play and creativity, and also include a small puzzle game - an effort to create an interactive experience rather than just a quick meal.
The move also reflects the values promoted globally by the chain, as the toys included with the meals are manufactured in Israel using 3D-printing technology at a factory employing workers with mental disabilities.