Who’s the boss
The super brand BOSS is shifting gears and launching the next stage in the evolution of seduction with a duo of ambery-fruity Eau-de-Parfum Intense fragrances for her and for him. These are deeper, more powerful and sensual versions of the iconic BOSS The Scent line, designed to amplify attraction and create an unforgettable presence. The men’s fragrance is enhanced with a liquor-like maninka essence unique to the brand, and the women’s fragrance is enriched with a warm, creamy coffee accord.
The campaign is led by David Corenswet, the Man of Steel chosen to play Superman, who brings modern masculinity, resilience and uncompromising charisma, and international star Eiza González, who represents powerful, confident and seductive femininity. Together they embody the magnetic tension and sensory dialogue that define the world of BOSS perfumery.
A couple’s scandal
The provocative fragrance series by Jean Paul Gaultier continues to push the boundaries of seduction, this time with greater intensity, boldness and unapologetic presence.
For women comes Scandal Elixir, a sensual chypre fragrance that opens with a juicy burst of blackberries, balances with an elegant iris heart and finishes with a deep patchouli signature that gives it an addictive and unforgettable presence. It is a fragrance that leaves a mark and stays. For men, Scandal Pour Homme Elixir joins the line, a powerful woody-oriental scent combining dark sweetness with sensual depth. Notes of black cherry, patchouli and tonka come together into an intense composition that develops gradually on the skin, leaving a deep, magnetic and impossible-to-ignore trail.
Colonial style in Italy
In 2006, Luca Gnecchi Ruscone joined his grandfather Raffaello on a trip to Eritrea. In the warehouse of the family’s 1940s optical shop, he discovered a crate of vintage eyewear. Luca decided to revive the colonial style, and upon returning to Italy founded the LGR brand, which combines African nostalgia with traditional Italian manufacturing.
Recently, the brand partnered with Erroca and launched a capsule collection featuring 3 models, 133 units of each model. What makes it unique and distinctive is the color of the frames and lenses, which you won’t find in the regular collection. The Barberini lenses are photochromatic lenses that darken according to the intensity of the sun. If you go to see the film “The Devil Wears Prada 2”, don’t blink – actress Anne Hathaway wears the brand’s Khartoun model.
Forever young
The skin-tech brand HAVA ZINGBOIM is expanding its Prophecy line ahead of Passover and launching two targeted treatment kits: Rich Moisture & Rejuvenation Kit and Light Moisture & Rejuvenation Kit. Both are designed to deliver measurable improvement in the skin’s appearance and function, with a promise of reducing its biological age by about two and a half years within approximately two weeks of consistent use.
The kits include a moisture serum, a lightweight moisturizer and a rich cream, together creating a complete skincare routine. All products are based on the exclusive Molecular Miniaturization Technology ®HZMT, enabling more efficient penetration of active ingredients, including cross-linked and miniaturized Hyaluronic Acid into deeper skin layers. The combination of formulations creates a therapeutic envelope working on multiple levels: Increasing moisture levels throughout the skin layers, strengthening and restoring the skin barrier, and encouraging vital biological processes such as cell renewal, collagen production and natural hyaluronic acid, alongside repair and rebuilding mechanisms that contribute to a more even, vital and refreshed-looking complexion.
A natural routine
The Body Shop network is renewing its botanical Nature line – one of the brand’s most identified – and launching an updated look that brings nature into the daily skincare routine. The line is based on advanced formulas combining active ingredients from nature that work to restore, nourish and renew the skin and hair. The packaging colors reflect botanical vitality, and the rich textures balance advanced cosmetic science with natural power. The aromatic fragrances combine notes of patchouli, peach, ylang-ylang, jasmine and rose for a multi-sensory experience.
Among the products: Shower gels, bath foam, body creams, hand creams, body sprays and roll-ons, alongside hair care products – shampoos, masks and conditioners, including dedicated series for dry hair. Key ingredients: Chamomile and lemon balm extracts, mango butter, almond oil, witch hazel, fruit extracts, pro-vitamin B5 and vitamin E.
A surprise in the drawer
Not sure what to buy for the holiday? Stop guessing and start assembling. The importer’s chain presents a smart way to say happy holiday: Mix & Match packages designed according to your taste and budget.
Forget generic gift sets – here you are the chefs of the gift. Choose from a variety of wines and accessories, and everything is packed for you in designed drawer boxes that are fun to give and receive, adding a premium feel to the gift-opening ritual. At the heart of the collection are two smart sets waiting for the wines you choose: A Premium set for lovers of convenience and innovation, including a pair of classic wine glasses and an advanced electric opener that opens every bottle at the push of a button. A Classic set for fans of the professional ritual, including a pair of wine glasses and an air-pressure opener – a smart technological solution that preserves the integrity of the cork, with a sommelier touch.
Global design
The spring and holiday collection by Castro Home brings the hottest trends in the world of design without compromising on quality and accessibility. This season you can choose between three main inspirations: Italian Summer & Portofino – the perfect Italian vacation at home with lemon-decorated tableware, mango wood and enamel serving dishes, and colorful tablecloths that feel like a luxury resort; Oriental Boho Chic – a celebration of natural textures, warm earth tones and oriental prints in bedding, tablecloths and serving ware; The Luxury Collection – for elegant hosting: Floral glass plates, serving dishes and candlesticks in a silver finish, and wine goblets adorned with delicate engraving.
In textiles: High-quality satin and Egyptian cotton bedding, alongside a collection for children and babies that includes soft bedding and designed dining sets.
Be a gentleman
The Gentleman chain and website are launching an updated holiday collection of gifts, promotions and benefits, with an emphasis on upgrading the home hosting experience to a precise and meticulous level.
In the collection: Luxury sets for wine lovers with stands and openers in elegant design, alongside professional culinary equipment for meat lovers, including a premium set featuring a chef’s knife, carving fork and digital thermometer on a high-quality acacia wood butcher board for precision and perfect execution.
Alongside these are a variety of wristwatches and jewelry from leading brands, and a laser engraving service on selected items that allows adding a personal dedication and turning every gift into something personal, precise and unforgettable.
Meet me
Dreaming of a meeting in your kitchen with influencers who truly understand meat? The Meatman chain – a factory and butcher shop specializing in local produce and quality delicacies – is launching a new series of upgraded cuts in collaboration with three leading social media influencers, who bring their winning dish into your kitchen. The news? Minimum work, maximum result. The cuts come seasoned and ready for the oven, and you get a chef experience without effort. On the menu: A whole lamb shoulder by Yonit Zuckerman in a deep marinade of garlic, thyme, mustard and silan; sliced entrecote in Sima Biton’s secret marinade with olive oil, silan and pomegranates; and seasoned back ribs by Daniel Fedalon in an addictive combination of maple and chipotle. Each cut comes with precise preparation instructions written by the creators, ensuring the result. Put it in the oven, let time do its work and you’ll get a festive, flavor-rich dish that feels like especially invested hosting – without standing in the kitchen for hours.
The secret of coffee
For those for whom coffee is an inseparable part of their style, Nespresso offers an elegant way to turn any gift into something truly personal.
Instead of choosing just another gift, you create an experience: Combine selected coffee blends, designed machines and complementary accessories to create a set that speaks exactly to the recipient’s taste. The selection includes: Advanced coffee machines, carefully designed cappuccino cups, quality coffee blends, a milk frother that elevates every cup to another level and a variety of accessories. Each item becomes part of one complete, precise and indulgent coffee experience. When every detail is carefully chosen – it is no longer just a gift, it is a statement of taste.
Precise and precise
When looking for the precise gift for hosts (or ourselves), we return to the origins and the root connection between the grape variety and its growing region. The Elements series by Artisanal from Tabor Winery distills this concept into a complete culinary experience. The series focuses on varietal wines that serve as a calling card for the winery’s selected growing regions. The Cabernet Sauvignon, born in the vineyards of the Golan Heights, brings deep aromas of juicy black fruit and a velvety finish that envelops the palate. In contrast, the Chardonnay from Ramat Sirin offers precise balance and a clean finish that highlights the freshness of the grapes. To complete the gesture to high-quality Israeli cuisine, it is recommended to add Tabor’s olive oil, which adds a signature of local quality and refined flavor to the table.
What’s in the pitcher
If in the past a filtering pitcher was an item hidden in the refrigerator, the new generation of BRITA proves it can (and should) be placed at the center of the table. The Style Essential model launched for the holiday combines smart technology and minimalist aesthetics. The innovations? A slim profile that allows it to fit into the refrigerator door, a comfortable ergonomic handle and a smart LED light that calculates the amount of water that has passed through the pitcher and the time elapsed, so you know when it’s time to replace the filter. The color palette includes storm blue, white and sand. At the same time, an upgraded Maxtra Pro filter was launched, filtering limescale and metals while preserving essential minerals. On a social note, a collaboration with the Israeli brand Ask Q created the game Pure Talk – a great way to add content and a different kind of conversation around the table.
Not parting
Passover no longer means you have to part with a hamburger. At Burger King Israel, they decided to turn the holiday into a celebration, with a kosher-for-Passover menu (for those who eat legumes). At the heart of the menu are the chain’s iconic dishes in a version adapted for the holiday, and soft, high-quality buns made from potato flour, also suitable for those avoiding gluten year-round. On the menu are all the stars: The hamburger lineup with the legendary Whopper – regular, double or triple, and also a spicy version for those who like a bit of heat; chicken dishes such as schnitzel burger, garlic schnitzel and barbecue schnitzel, crispy chicken and schnitzels coated in a crunchy matzo flour crust. There are also full meals including a hamburger/chicken with fries and a drink, a green salad and a schnitzel salad. For children there are “King Junior” meals with a Whopper/chicken nuggets, fries, a drink and a toy.
To complete the experience, a selection of kosher-for-Passover sauces: Barbecue, sweet chili and dedicated salad dressings, because even during the holiday every bite needs to be precise – available until the end of the holiday at branches across the country.
