She-ra Jewelry in two holiday collections

She-ra Jewelry and Love Letters launch the PEACE Collection – a colorful and joyful jewelry collection born from a personal encounter and family inspiration. The collaboration began following a visit by She-ra and her daughter Tom to Love Letters, where they created beaded necklaces together, quickly turning into a creative bond between the two designers.

The collection combines handmade Japanese glass beads and natural gemstones with 14-karat gold pendants, offering personalized jewelry where everyone can choose their preferred combination of colors, beads, and pendants.

At the center of the collection are new Peace and Yin & Yang pendants, born out of a desire for freedom, safety, peace, and balance. The result is a summery, colorful, and joyful collection that bridges playfulness, nostalgia, and personal design.

Alongside the PEACE Collection, She-ra presents the SPIRA Collection – a new collection inspired by the spiral, a symbol of creation, movement, development, and growth. The gold-designed jewelry pieces express life force and personal strength, continuing She-ra’s signature design language based on waves, movement, and organic shapes. It is a return to origins, but from a new perspective – just like the spiral, which returns to the same origin point, but never to the exact same place.

Botanifique™ is an international skincare brand manufactured in Israel, combining the power of the botanical world with advanced cosmetic science and technology. The brand's approach, Natural Performance Skincare, is based on using botanical ingredients alongside active components to deliver targeted care along with a pleasant user experience.

The collection includes cleansing and exfoliating products, masks, serums, day and night creams, eye care products, moisture products, and body care, designed for various skin types and addressing needs such as hydration, nourishment, soothing, firming, and improving skin texture and appearance.

Key ingredients include aloe vera, jojoba, shea butter, green tea, chamomile, vitamin E, and birch sap. Additionally, the brand incorporates three unique botanical ingredients – Nibi™, Kizis™, and Songa™ – designed for soothing, renewal, and skin firming, among other benefits. The Hydrapower series focuses on delivering intense hydration, featuring birch sap.

Botanifique™ products are developed and manufactured in Israel at the company's factory in Ofakim under ISO and GMP standards, and are marketed in Israel and international markets.

BIRKENSTOCK celebrates 50 years of the iconic Boston model

BIRKENSTOCK’s Boston model marks 50 years since its launch, having become over the years one of the brand's most recognizable and loved designs worldwide. First launched in 1976 under the name Kork-Clog, it combined an anatomical cork-latex footbed, comfort, and functionality with a design that kept it relevant for decades, transcending seasons, trends, and styles.

To celebrate the 50th anniversary, the brand is also launching the NAPLES WRAPPED – a new moccasin-inspired model that combines a clog look with a refined, contemporary design. Featuring a closed structure made of soft suede or oiled leather, it includes a Birkengrip sole for traction and stability, and an anatomical footbed providing arch support.

Sizes: Women 35–42, Men 40–48.

Prices: NIS 599.90–999.90.

Modest fashion chain "Shira Hadasha" enters the mall scene for the first time, launching a pop-up store at Ofer Grand Mall Petah Tikva, set to operate for about six months. The move marks the beginning of the chain's expansion into shopping centers, following its operation of nine street branches across Israel.

The new store offers women a variety of modest fashion items that are updated weekly, suitable for daily wear, Shabbat, and special events.

The collections combine current trends with values of tradition and faith, alongside personal service and accessible prices.

nea by Chani Vainberger arrives at Azrieli Ayalon for its first-rate Pop-Up

For the first time, makeup brand nea by Chani Vainberger, founded by Ultra-Orthodox makeup artist, entrepreneur, and influencer Chani Vainberger, arrives for a festive pop-up store at Azrieli Ayalon Mall ahead of the Jewish High Holidays.

The pop-up will run from September 15–25, giving visitors the chance to discover products, try them out, and receive personal shade matching.

The highlight will be an early release of DRIP LIP, the new lip collection, alongside nea’s range of makeup and skincare products, blending professional quality, convenient use, and meticulous design.

In honor of the pop-up, a 20% discount will be offered on purchases at the venue, along with gifts based on purchase amounts. Those unable to attend can enjoy a 10% discount on the brand's website during the event period.

The pop-up will take place at Azrieli Ayalon Mall, near the main plaza, between 10:00–22:00.

Italian fragrance brand Prada launches Prada Paradigme Le Parfum, a new, powerful, and deep men's fragrance offering a more intense version of the Paradigme scent. The fragrance blends amber woods, Peru balsam, benzoin, and guaiac wood, alongside leather-toned vanilla and gourmand geranium, featuring a long-lasting trail of up to 12 hours.

The campaign is led by actor and global ambassador Tom Holland. The perfume comes in Prada's signature architecturally designed bottle, transitioning from green to black, and is refillable as part of the brand's commitment to sustainability.

Price: NIS 660 for 100 ml. Available at pharmacy chains, Hamashbir, April, Terminal X, and select perfumeries.

YSL Beauty expands its MYSLF men's fragrance line with the launch of MYSLF Eau de Toilette Intense, a fresh scent featuring bergamot and sage top notes, orange blossom and geranium at the heart, and a woody-musky base of patchouli, amber woods, cashmeran, and white musk.

The campaign is led by actor Austin Butler in collaboration with director Romain Gavras. The bottle features a new transparent design revealing the fragrance hue while keeping the line's minimalist aesthetic.

Price: NIS 475 for 100 ml. Available at pharmacy chains, Hamashbir, April, Terminal X, and select perfumeries.

Cattleya launches Fall-Winter Collection

Eyewear brand Cattleya by Opticana launches its Fall-Winter 2026 collection, featuring frames in various sizes - from oversized shapes to small, minimalist designs - alongside lenses in shades of blue, orange, green, and clear lenses.

The collection blends acetate, metals, and lightweight materials, with an emphasis on trendy style and comfort.

For the holidays: 20% off the first pair and 40% off the second pair, valid through October 4, T&Cs apply.

Year-round SPF – Neutrogena® launches the Ultra Sheer® series in Israel

Neutrogena® launches the Ultra Sheer® series in Israel, designed to integrate sun protection into the daily skincare routine.

Based on Helioplex SL™ Smart Layers technology, the line offers broad-spectrum UVA and UVB protection alongside active skincare ingredients, with lightweight textures that absorb quickly without leaving white marks.

The series includes face and body protection products, featuring formulas with Vitamin C, Niacinamide, and antioxidants, as well as products for hydration, shine control, and anti-aging protection.

Price: NIS 110. Available at pharmacy chains.

Maybelline New York launches: SKY HIGH® Tubes – A mascara featuring innovative Tubing technology that wraps each lash in a flexible tube, delivering a long, defined, and separated lash look. The vegan formula, enriched with shea butter and castor oil, lasts up to 24 hours without smudging or flaking. To remove, simple warm water is all you need - no makeup remover or rubbing required.

Recommended price: NIS 60.

Available at retail networks, pharmacies, and select perfumeries.

Mediheal arrives at Super-Pharm

Super-Pharm launches Mediheal for the first time in Israel, a Korean skincare brand specializing in face masks and treatment pads, also loved by BTS star Jimin.

The launch includes 8 products – four types of toner pads and four mask packs, featuring ingredients like collagen, ceramides, tea tree oil, and hyaluronic acid.

Price: Pads – NIS 74.90, 4-mask pack – NIS 24.90.

YAFA MAXIMOV launches Tri-Peptide Eye Cream – the second product in the Ageless anti-aging series, designed to care for the delicate eye area and provide a brightened, lifted, and refreshed look. The cream has a lightweight texture that absorbs quickly, combining a peptide complex to help reduce the appearance of fine lines and puffiness, alongside a Vitamin C derivative to brighten dark circles. The formula is also enriched with hyaluronic acid, plant-based squalane, and Vitamin E for nourishment, hydration, and protection against environmental damage.

Price: NIS 365.

BYNETA launches Body Glow Bronzer – a velvety bronzing lotion with a shimmer effect, giving the skin a tanned and radiant look thanks to light-diffusing pigments and micro-golden pearls.

The formula is enriched with aloe vera and hyaluronic acid for moisture and nourishment.

Available in two shades: CHOCOLATE and BRONZE. 50 ml, NIS 99.

Elvive launches: Collagen Lifter for fuller, voluminous hair

Elvive by L'Oréal Paris launches Collagen Lifter, a new hair care series infused with collagen peptides designed to give hair a fuller, lifted, and voluminous appearance. The line includes shampoo, conditioner, and volume spray – the flagship product that delivers root lift and volume in 3 seconds without feeling heavy.

Prices: Shampoo & Conditioner – NIS 22.90, Spray – NIS 54.90.

Available at supermarket networks, pharmacies, and select stores.

Beautycare offers: Hair and scalp post-summer recovery products

Towards the end of summer, the Beautycare chain offers a range of care products designed to help restore hair and scalp exposed to sun, seawater, chlorine, and air conditioning. Products include: Dry & damaged hair repair serum for NIS 14.90, pure jojoba oil to nourish scalp and hair for NIS 14.30, and an ergonomic detangling brush for NIS 6.90.

"Tunisian Scents": A new cookbook with 120 recipes from Tunisian-French cuisine

Ahead of the Jewish High Holidays, the book "Tunisian Scents" by Dr. Nava Yardeni is released, combining personal stories, customs, and traditions with 120 recipes from Tunisian-French cuisine. Alongside the recipes, the book includes cooking tips and shortcuts based on Yardeni's experience.

The book has received recommendations from sources including FOODISH – the culinary wing of ANU - Museum of the Jewish People. It has been published in Hebrew and French, with an English edition expected soon. Dr. Yardeni was born in Tunis, immigrated to Israel, and is a mother of four, grandmother, and great-grandmother. She earned her PhD at 67, and released her book at 88.

Barilla and Formula 1® launch race wheel-shaped pasta

Barilla, in an official collaboration with Formula 1®, launches a limited edition pasta shaped like race car wheels. Designed for the whole family, it brings together the thrill of racing and authentic Italian taste, perfect for quick preparation with a variety of Barilla sauces.

Price: NIS 9–11.

Kosher certification: Badatz Agudat Israel.

Available at supermarket chains across the country for a limited time.

Touch launches a laundry scent booster beads series, giving clothes a rich, long-lasting fresh scent. The beads dissolve during the wash cycle and are suitable for all types of laundry – simply add them to the drum before starting the wash.

The series includes three scents: Fantasy, Sunrise, and Sensual. 210g, NIS 29.90.

"The Journey to a Child – A Surrogacy Story" by Gal Tamari

Faced with personal struggles to conceive, writing became a way for Gal Tamari to express his thoughts and feelings on children, parenthood, and education. During the COVID-19 pandemic, when he was forced to close his business, he began sharing his writings on social media - and the warm response led him to bring his work to light.

Later, he launched a crowdfunding campaign, which helped him publish the book "The Journey to a Child – A Surrogacy Story". The book presents a personal, raw, and touching story of love, dedication, determination, and persistence on the path to fulfilling the dream of parenthood, alongside the challenges and emotional rollercoasters along the way. Through his personal narrative, he integrates inspiration and tools for coping with moments when life pushes us out of our comfort zone and leaves us with a choice - to face it and grow, or to give up.

The core message of the book is that children are not taken for granted, and even in the face of great challenges, one can keep believing, persevering, and never giving up on the dream.

Today, after 11 years of marriage and 20 years together, Gal and his wife are raising two children. For him, writing and discussing parenting and education has turned into a true mission - and after the journey he went through to parenthood, he smiles and admits his next dream is to have a daughter.

Alongside the book, Gal shares a wealth of insights, ideas, and parenting tips on his Instagram page, drawn from his personal and professional experience. It’s a page filled with practical, thought-provoking content that offers an interesting perspective on parenting, education, and child connection - definitely worth following.

Ahead of Sukkot, Mamilla and The David Citadel hotels in Jerusalem showcase five themed Sukkahs under the concept "To the Land I Love", with each Sukkah drawing inspiration from a different region of Israel, expressed through colors, materials, textures, and local landscape elements. The design was led by Chaya Aloni, who has been designing the hotels' Sukkahs for 15 years.

The David Citadel Hotel will feature three Sukkahs: The Rooftop Sukkah (711 sq.m), inspired by the wheat fields of the Jezreel Valley; the Pool Sukkah (581 sq.m), inspired by Jerusalem stone, light, and gold; and the Veranda Restaurant Terrace Sukkah (427 sq.m), inspired by the landscapes of the Galilee and Golan Heights.

Mamilla Hotel will feature the Happy Fish Restaurant Sukkah, inspired by the Negev and making the desert bloom, and the Rooftop Sukkah on the hotel's roof, designed in earth tones inspired by Jerusalem stone.