When education meets entrepreneurship and sustainability: Students at Ayanot Youth Village develop natural spa products that are sold around the world.
At the end of the school year, Ayanot Youth Village concludes another year of activity as part of the "Tevayanot" (Nature-Ayanot), a unique social-educational initiative that combines high school students with students with special needs in the development, production and marketing of natural care products under the Es-Sense brand.
As part of the project, participants learn agriculture, research and development, applied chemistry, entrepreneurship and marketing, while gaining hands-on experience in every stage of production – from growing plants and extracting raw materials to packaging and branding.
Some of the products were even developed as part of students’ matriculation projects and are marketed in Israel and around the world.
Among the products developed this year are massage candles based on natural butters and oils, massage bars, handmade olive oil soaps produced using the cold process method, and air fresheners with natural fragrances selected by the students.
All products are made from natural raw materials while maintaining traditional manufacturing methods and high-quality standards.
Behind the Es-Sense brand is a social vision that seeks to integrate young people, including individuals with disabilities, into the worlds of creativity and employment through the production of natural care products.
The brand’s products are currently marketed in approximately 20 countries around the world, and the project operates as an independent economic model based on product quality and business activity.
At Ayanot Youth Village, the initiative is viewed as an example of combining education, innovation, sustainability and social involvement – providing students with professional skills and practical experience during their studies, alongside the opportunity to influence and create products with real value.
Magnus is expanding its premium collection and launching, for the first time, two new kitchen categories: An advanced 7-liter pressure cooker featuring advanced safety mechanisms, a three-layer base for even heat distribution, and compatibility with all types of stovetops, including induction.
The cooker enables fast cooking while preserving the nutritional values of food.
Alongside it, the brand is launching a series of stainless-steel frying pans with an innovative ceramic coating based on Magnus’ exclusive PST technology, in which the non-stick layer is embedded within the coating itself to improve durability and long-term performance.
The pans are heat-resistant up to 350 degrees Celsius, contain no PFAS, PFOA or PTFE, and offer a combination of professional performance, safety and luxurious design.
The international shaving brand Intuition is launching Intuition Blossom for summer 2026 – a new hybrid women’s razor featuring a reusable handle and four replaceable heads.
The product is designed to combine savings, convenience and a pleasant grooming experience, while maintaining shaving performance over time.
The new razor is inspired by blooming flowers and offers a solution that combines functionality with an enjoyable user experience.
Recommended consumer price: NIS 16.90–21.90.
The product is available at pharmacy chains and retail stores throughout Israel.
The Israeli company Subderma is launching Post-HA Fillers – a new skincare series designed for skin that has undergone hyaluronic acid injections.
The series, developed over eight years of research in collaboration with doctors and scientists, is designed to complement filler treatments and help maintain a full, flexible and refreshed skin appearance between treatments through active ingredients that help slow the breakdown of hyaluronic acid in the skin.
The series includes two products: Booster Serum and Revive Cream, which work together as part of a dedicated skincare routine for treated skin.
According to the company, this is a new category in the world of aesthetics, combining skincare with the field of injectable treatments.
The products are available through doctors and aesthetic clinics, at a price of approximately NIS 590 per individual product or in sets priced at NIS 1,090–1,590.
Super-Pharm is expanding its range of products from the Korean brand SOME BY MI and launching the PDRN Spirulina series, which includes products designed to soothe and restore the skin with a cooling effect for summer.
The series includes a serum, a primer stick and an innovative “sherbet” mask, which comes as a powder and transforms upon contact with water into a refreshing sorbet-like texture that helps cool and soothe the skin after exposure to heat and sunlight.
Product prices range from NIS 59.90 to NIS 64.90.
The products are available at Super-Pharm stores and on the Super-Pharm online website.
Careline is expanding its BIG BOLD mascara series and launching BIG BOLD LIGHT BROWN – a new mascara in a warm chocolate brown shade, designed to provide lashes with a natural, full and defined look with a soft and delicate finish suitable for everyday use.
The mascara features a formula that coats each lash from root to tip, creating volume, separation and definition.
It also includes a dual-fiber brush that helps distribute the pigment evenly and creates a fan-like lash effect from the very first application.
The mascara is long-lasting, does not smudge or crumble, and is hypoallergenic and free from parabens, talc and fragrance.
Recommended consumer price: NIS 69.90.
Available at pharmacy chains and on the Careline website.
The REEF flip-flop brand is expanding its iconic Fanning series and launching four new men’s models that combine advanced comfort technologies, upgraded materials and contemporary designs.
The new models include: Fanning+, Fanning Slide, Phantom Tradewind and Phantom Slab.
Some models continue to feature the built-in bottle opener that has become the signature feature of the series.
The new collection is available at Originals stores, with prices ranging from NIS 169.90 to NIS 349.90.
Israeli haircare brand Style Aromatherapy by Guri is launching the SUN HAIR series, designed to protect hair from sun damage and restore it after exposure.
The series includes five products, including a protective spray with SPF 30 for hair and scalp, as well as shampoo, conditioner, nourishing mask and shine serum.
The products were developed and manufactured in Israel, are adapted to the local climate and combine natural ingredients, antioxidants and nourishing oils to reduce dryness and frizz and maintain the hair’s appearance even after exposure to sun, sea and swimming pools.
The Huggies brand by Kimberly-Clark Israel is launching Huggies Flushies – wet toilet paper for children, designed to make the potty-training process easier and encourage independent wiping.
The product is adapted for children’s delicate skin, is flushable, breaks down in water, is made from biodegradable fibers and contains no plastic.
It is available in two gentle fragrances.
In addition, it is alcohol-free and dye-free, has a balanced pH and has been dermatologically tested.
According to the company, the product was developed following a need identified among parents to improve the transition from wet wipes to dry toilet paper.
The product will be marketed in packs of three packages, with 40 sheets in each package.
Elvive by L’Oréal Paris is launching a new collection of hair masks, including seven dedicated treatment masks designed for different hair types and needs – from dry, long and curly hair to colored or damaged hair.
The masks combine advanced formulas and care ingredients for nourishment, hydration, strengthening, shine and color protection.
The products promise visible results from the first use.
Recommended consumer price: NIS 37.90.
During July, an introductory launch price of NIS 31.90 will be available.
The collection is available at retail chains, pharmacy chains and selected stores.
PAYOT PARIS is launching INTENSE PEELING MASK – an intensive peeling mask designed to renew, smooth and brighten the skin, inspired by the Skin Reset trend.
The mask combines an AHA/PHA acid complex at a 15% concentration, orange water and 91% naturally derived ingredients.
It promises improved skin texture, a radiant appearance, reduced fine lines, minimized pores and a more even skin tone from the first use.
The mask is suitable for all skin types and is recommended for use once or twice a week.
Recommended consumer price: NIS 119.
Niso Furniture is launching its new summer collection, combining sculptural design with soft lines, rich textures and advanced manufacturing technologies.
The collection includes the Stream armchair and sofa with elegant curves, the Nodus side table series produced using 3D printing, and the Poodle armchair with an artistic appearance and enveloping volume.
All items are manufactured in Israel and are offered with customized dimensions, materials and finishes, combining craftsmanship with design innovation.
The Aminach Group is launching its 2026–2027 collection as part of a strategic move involving an investment of approximately NIS 10 million.
The move includes rebranding, a unified brand language for all group brands and expansion into new categories.
Among the innovations are ergonomic executive chairs, seating systems and luxury armchairs, alongside advanced sleep solutions incorporating innovative technologies.
The collection includes mattresses made from natural materials, smart beds controlled via an app, an AI-based massage chair, advanced pillows and new products for the Aminach, American Comfort, Aminach Young, Hotel, Baby and Medic brands.
As part of the move, the group also launched two new e-commerce websites and opened three new branches.
Hadas Water is launching the HDS LUMINA system, an under-sink water system that provides filtered hot and cold water through a designer faucet, while keeping the kitchen countertop clear.
The system includes hidden heating and cooling units, an advanced filter designed to reduce chlorine, unpleasant tastes and limescale, as well as a 4-liter hot water tank that is also suitable for filling cooking pots.
The recommended consumer price is NIS 5,900, with an option to spread payment over 10 installments.
Tali Grapes and Wolt Launch a Special Promotion for the World Cup Month
In honor of the month of matches, the Tali Grapes brand is launching a collaboration with Wolt Market and the Wolt app.
As part of the promotion, which will run throughout July, anyone purchasing a package of Tali Grapes will receive a free 500-gram package of Sable grapes – black seedless grapes.
The collaboration aims to offer a natural and refreshing alternative to traditional snacks while watching the games, with fresh Israeli grapes delivered directly to customers’ homes.
The benefit will be available from July 1 to July 31, or while supplies last, through Wolt Market and the Wolt app.
Ahead of the Tisha B’Av Fast
During the Three Weeks period, and especially ahead of the Ninth of Av fast, many people traditionally reduce or avoid eating meat.
Accordingly, demand is increasing for satisfying and nutritious meals based on plant-based protein, and the range of meat alternatives continues to expand.
If you are looking for a meat alternative during this period, here are two new products worth getting to know:
Israeli Food-Tech Company Chunk Foods Expands in the United States
The Israeli food-tech company Chunk Foods continues to expand in the American market and is entering three of the leading food retail chains in the United States – Whole Foods, Sprouts and H-E-B.
At a time when everyone is counting protein, the steak more than holds its own: 25 grams of protein at just 160 calories in the Classic, and up to 37 grams in the thicker Steakhouse Cut, with zero sugar and no cholesterol. It is also built for real life, going from freezer to family dinner in about five minutes, whether in a pan, the oven or an air fryer.
The company's products are already sold in thousands of retail locations and served in hundreds of restaurants across the United States and Israel. Chunk's products are available across Israel at Rami Levy, Carrefour, Tiv Taam, Victory, AM:PM, Keshet Teamim, Nitzat HaDuvdevan and other retailers, as well as in restaurants around the country.
Redefine Meat Launches New Steak Pieces
Redefine Meat is expanding its range of meat alternatives and launching Steak Pieces in Israel – plant-based steak pieces made without animal-derived ingredients.
The product contains 20 grams of protein and 9.3 grams of dietary fiber per 100 grams and is designed for quick home preparation in a variety of dishes.
Initially, it will be sold at selected retail chains, and later it is expected to reach additional points of sale in Israel as well as the European market.
Bottom line: I had the opportunity to taste both products, and they were pleasantly surprising.
The preparation was quick and simple, the texture and flavor were very successful, and my family members also enjoyed them.
For anyone looking for a meat alternative during this period – these are tasty, satisfying and convenient options to prepare.
Yachin is expanding its legume category and launching a series of ready-to-eat chili con carne-style meals.
The series includes two products – chili con carne beans and chili con carne hummus – combining legumes, spicy tomato sauce and soy flakes, with more than 30 grams of protein in each package.
The meals are ready to eat directly from the can or as an addition to a meal.
They are suitable for vegetarians, vegans, athletes and anyone looking for a quick, nutritious solution rich in plant-based protein.
The products are marketed in 400-gram packages.
Dr. Ben Zion Peleg, an expert in complementary medicine, describes in his new book "Utz Li Marpe" ("Advise me on a remedy") how personal events led him to leave a career of approximately 24 years at Israel Aerospace Industries and pursue alternative medicine.
The turning point was his daughter Reut’s chronic bronchitis, which did not find a solution through conventional medicine, alongside a personal experience in which a prolonged skin problem of his own was quickly resolved following alternative diagnosis and treatment.
These experiences motivated him to study nutrition, essential oils, reflexology, Chinese medicine and homeopathy.
In his book, Peleg combines his life story – from his childhood as a refugee during World War II to the new career he built – alongside dozens of treatment cases that, according to him, demonstrate his approach to complementary medicine.
According to him, the book is based on decades of experience and on an extensive manuscript he wrote about illnesses and unconventional treatment methods.
Tax Refunds Worth Thousands of Shekels: You May Also Be Entitled to Money from the State
Many Israelis are unaware that they may be entitled to tax refunds worth thousands of shekels.
Changes in employment, reserve military service, childbirth, life insurance payments or changes in personal and family circumstances may create eligibility for a refund from the Israel Tax Authority.
Naor Habura, who has been working in the tax refund field for 16 years, helps clients check their eligibility and submit refund requests in a simple and digital process.
According to him, the eligibility check is carried out free of charge, and payment is collected only if an actual refund is received.
Based on my personal experience, I used Habura’s services and received tax refunds twice that I had not even known I was eligible for.
The funds were received after a professional review revealed eligibility that I had not known about, making this a personal recommendation based on real experience.
According to data presented by Naor, the average refund for his clients stands at approximately NIS 8,500.
In some cases, refunds can also be received for previous years, depending on the Israel Tax Authority’s criteria.
This also applies in cases where tax reports have already been submitted to the Income Tax Authority, whether by employees or self-employed individuals.
According to him, many people give up on checking their eligibility simply because they assume they have no chance of receiving a refund.
However, in practice, a short review may reveal refunds they are entitled to receive from the state.
For more information and an eligibility check, contact Naor Habura by phone:
