The Bug retail chain is officially launching PLAUD.AI products in Israel, an American hardware and software brand from San Francisco that specializes in documenting and transcribing conversations, meetings, and ideas in real time using artificial intelligence. The company, which was founded less than two years ago, currently operates in more than 170 countries with over 2 million users worldwide, and targets professionals who manage their daily schedules around meetings and dialogues – such as executives, salespeople, lawyers, doctors, and creators. The system is based on the concept that technology should work alongside the user to save time and increase productivity, without replacing the human element in the process.
Behind the devices stands the advanced AI engine Plaud Intelligence, which integrates the market's leading language models from OpenAI, Anthropic, and Google. This combination allows the system to provide transcription in more than 112 languages, including full support for the Hebrew language. Beyond the dry documentation itself, the system is capable of automatically generating smart meeting summaries, mind maps, to–do lists, and broad insights, utilizing a repository of more than 10,000 professional templates tailored to various needs.
At the core of the brand's development is an approach known as Human AI Alignment, which aims to create a real–time connection between human and machine. The company strives to move away from the concept of a passive recording tool, presenting instead a work assistant that understands contexts and helps maintain organizational continuity. Another key aspect emphasized by the company concerns privacy protection and user data security, with support for strict international standards such as ISO 27001, ISO 27701, SOC 2, HIPAA, GDPR, and EN18031. The system features full data encryption and a Zero Training policy, which guarantees full user control over their recordings and transcription outputs without using them for model training.
The new flagship product arriving in Israel is the PLAUD NOTE PRO, a device just 0.11 inches thick and the size of a credit card. The model is equipped with four advanced microphones featuring noise–cancellation technology and audio beamforming that allows recording from a distance of up to 5 meters. It includes a dedicated physical button to mark key points during the conversation in order to guide the AI engine to the important details, and a dual recording mode that automatically detects whether it is a phone call or a face–to–face meeting. The device's battery provides up to 50 hours of continuous recording. Its price will stand at NIS 699, and as part of the presale for club members and new sign–ups, it will be offered at NIS 649.
Launched alongside it is the PLAUD NOTEPIN S, a wearable recording device designed for discreet documentation on the move, which can be worn as a bracelet, necklace, pin, or clip. It also includes the dedicated marking button that allows the user to define what requires the attention of the AI for the purpose of generating summaries and insights. The price of the wearable model is set at NIS 659, and its cost in the presale will be NIS 609.
The third model in the series is the original PLAUD NOTE, which is based on ChatGPT technology and combines an environmental recording sensor alongside VCS technology for recording phone calls. Its regular price is NIS 589, and in the presale it will be sold for NIS 539. All products are available in a presale at Bug chain branches and on its website.