Partner has launched a new follow–up campaign for the Partner tv+ television service and the company's fiber optic service, while continuing the collaboration with Static and the "Ma Kashur" trio. The new campaign arrives after the teaser broadcast in recent days during commercial breaks, featuring Nati, Avihu, and Bezalel – the characters identified with the "Saving Shuli" films.
Once again, Partner chose to lean on the humor and the familiar world of the film, which is considered one of the prominent comedy brands in Israel in recent years. The initial teaser sparked significant interest on social networks, and the company claims it accumulated more than 2.5 million views, alongside tens of thousands of comments, likes, and shares.
Now the second stage of the campaign goes on air, in which David Shaul – who is Shuli himself – joins, moving from the cinematic world to the Partner advertisement. Alongside him appears the social media influencer Michelle Pero, who recently joined the company's team of influencers in the cellular field.
The new film, which is about 4 minutes long, was uploaded to YouTube and continues the same advertising line presented in the previous campaign. Ben Bachar, who also directed the "Saving Shuli" film series, is responsible for the direction, and the campaign was produced through the McCann Tel Aviv advertising agency.
Alongside the campaign, Partner reveals data for the first time on the use of the Partner tv+ television service, which was launched at the end of last year with a new interface and expansion of the content offering. According to company data, an increase of about 78% was recorded in the number of views on linear channels and catch–up services, alongside a growth of about 20% in the total viewing time duration.
In the VOD sector as well, a significant jump was recorded. According to Partner, the number of views of VOD content doubled with a leap of about 103%, and here too, a similar increase in viewing time duration was reported. The company attributes the data to the expansion of the content library and the changes made to the new platform.
The Partner tv+ service includes, among other things, original Israeli content, including the fifth season of "Fauda" and the final season of "The Buzaglos," alongside dedicated channels such as the "Heroes Channel" and "True Crime." Additionally, the company continues to promote the Partner All–in+ package, under which a first month is offered at no cost for the television service for new subscribers.
Asaf Aviv, VP of Marketing and Content at the Partner Group, referred to the new campaign and said that: The company continues the collaboration with Static and "Ma Kashur," alongside the joining of Shuli himself. According to him, the data collected since the launch of the new television service indicates an increase in viewer engagement and content consumption on the platform.