Maafe Ne’eman has launched its 2026 Shavuot collection across Israel ahead of the holiday, introducing a new cheesecake series alongside quiches, pastries, and dairy desserts, according to a company announcement. The chain said the collection is intended to combine traditional Shavuot dairy foods with updated patisserie-style offerings.
The new “Ne’eman Cheesecake” series includes five cakes priced at NIS 69 each: Petit Beurre, pistachio, raspberry, milk chocolate, and classic cheesecake. Each cake is built with a Petit Beurre cookie-and-butter base, baked cream cheese filling, and a flavored ganache or dairy topping.
Cheesecake remains central to the holiday table
The launch comes as Israeli bakeries and restaurants prepare for Shavuot, a holiday widely associated with dairy foods and cheesecakes. Recent Jerusalem Post food coverage has described cheesecake as a central part of the Shavuot table, with Israeli bakeries offering both classic and more experimental versions ahead of the holiday.
Maafe Ne’eman said its new series was designed to offer a more polished dessert experience, with layered textures and flavors aimed at both hosting and individual indulgence. The company also said it makes the cakes with high-quality ingredients and intends them to be accessible rather than limited to boutique patisseries.
Quiches, pastries and classic desserts
Alongside the cheesecakes, the chain is offering family-size quiches, including Italian, shepherd’s, spinach, onion, mushroom, sweet potato, cauliflower, and broccoli varieties. The broader holiday menu also includes baked cheesecakes, cream cakes, yeast cakes, profiteroles, cheese bourekas, and kada pastries filled with cheese or cheese and spinach.
The company said some products will be available without added sugar. Similar demand for adapted Shavuot desserts has appeared in the Israeli market, including recent Jerusalem Post coverage of cheesecake options designed for consumers seeking reduced-sugar or gluten-free alternatives.
Tradition and pricing
Mimi Ne’eman Shayek, one of the chain’s owners, said Shavuot is “a holiday of connection to tradition and togetherness.” She added that the chain chose the concept “faithful to taste, faithful to tradition, and faithful to cheesecake” for this year’s collection.
Shavuot is also known as a festival connected to harvest, first fruits, and the giving of the Torah, according to Jerusalem Post coverage of the holiday’s traditions. Other Israeli hospitality and food businesses have also been preparing dairy-focused holiday offerings, including Shavuot culinary packages built around cheeses, fish, and wine.
“Despite price increases in the economy, we decided once again this year not to raise prices, out of a desire to allow everyone to enjoy the holiday without compromise,” Ne’eman Shayek said, according to the company announcement. “We wish everyone a happy and tasty holiday.”