Golf Group said on Tuesday that it is joining Wolt in Israel, allowing customers to order products from dozens of nearby stores and receive them the same day, according to statements from the company and Wolt Israel. The move will initially cover Golf & Co., Golf Kids, and Intima branches across the country, as the retailer expands into rapid delivery ahead of Passover.
In the first stage, dozens of stores nationwide will be added to the platform from three of the group’s main chains: Golf & Co in homeware and design, Golf Kids in children’s fashion, and Intima, which specializes in women’s pajamas and underwear. Customers will be able to order directly from nearby branches and choose from a wide range of categories, including household items, textiles, accessories, children’s clothing, and intimate apparel.
Broader push into fast retail delivery
The partnership reflects a wider shift toward immediate consumption in categories beyond food, particularly in fashion and home goods. It also comes as retailers prepare for higher seasonal demand ahead of Passover, when purchases of homeware, textiles, and apparel typically rise.
“The connection to Wolt is a strategic move that allows us to make our brands accessible to a wider audience and adapt to changing consumer habits,” Hagai Liran, Golf Group’s vice president of marketing, said. “Our customers are looking for convenience, availability, and speed, and we are pleased to offer a new shopping experience that connects the inspiration of our stores with fast delivery to the home.”
The company said the service is designed to let customers receive products quickly from the branches closest to them, adding a same-day sales channel to its existing retail activity. The rollout is intended to strengthen access to the group’s brands during peak shopping periods and in a challenging consumer environment.
Passover timing and local demand
Israel Avrahami, VP of Retail at Wolt Israel, said the platform has seen growing demand for non-food products delivered quickly, during routine periods, holidays, and emergencies. He said the tie-up with Golf Group would deepen Wolt’s offering in home and fashion and provide customers with a broader and more convenient shopping experience.
For Golf Group, the first phase will place dozens of branches on the platform nationwide, spanning homeware, children’s fashion, and intimate-apparel categories ahead of one of the busiest shopping periods of the year.