Arkia has unveiled its destination map for Spring–Summer 2026 and announced a significant expansion of its operations, with approximately 40 destinations across North America, Asia, Europe, and the Mediterranean Basin.
Among the new destinations are Phuket in Thailand, Málaga and Ibiza in Spain, and Vilnius in Lithuania, alongside continued strengthening of long-haul routes to destinations such as New York and East Asia, and deeper activity in the Greek islands and throughout the Mediterranean region.
For the first time, the airline will introduce a business class on its European routes, initially on the Paris line, as part of an investment in upgrading the flight experience and expanding its premium service offerings. The business class will include spacious seats, full VIP service, increased baggage allowance, lounge access, and a curated culinary menu, with prices starting at $850 one way.
In addition, Arkia announced that a new aircraft in its fleet will be named after singer and creator Yehoram Gaon, in recognition of his cultural contribution and as part of the company’s tradition of commemorating Israeli creators and artists by naming aircraft after them.
The international lifestyle brand UGG® is launching its men’s collection for Spring 2026, with a campaign starring British rap star Central Cee and Olympic snowboarding champion Su Yiming, highlighting the brand’s global and timeless character. The collection presents a blend of iconic comfort and contemporary aesthetics, with an emphasis on inspiration from street and skate culture.
At the center of the launch is the new Otzo Clog model – a unisex slip-on with an elevated silhouette, nubuck upper, anatomical EVA footbed, and breathable lining for everyday comfort. Alongside it is the Minimel model – sporty sneakers with urban touches, combining suede and recycled materials with an ultra-light sole. In addition, the iconic Lowmel model is expanding into a sneaker family in various heights and colors, inspired by skate culture.
The collection is available in sizes 41–46 at the Original’s retail chain and on the brand’s website.
Shiseido is launching Vital Perfection Intensive WrinkleSpot Treatment A+, a targeted anti-aging treatment based on pure retinol, designed to reduce deep wrinkles and brighten age spots with fast results.
A clinical study showed noticeable improvement within just one week, and after 8 weeks, a significant reduction in wrinkles and spots was reported among over 94% of participants.
The formula combines Pure Retinol Advanced™ technology, which is 32% more effective than retinol alone, and strengthens skin elasticity and protection.
The product is intended for ages 40+, for evening use with sun protection in the morning.
Recommended price: 550 NIS.
Available on the Lilit website and at pharmacy chains.
The French cosmetics brand PAYOT PARIS is launching the NUTRICIA line, a new skincare series for dry and very dry skin inspired by minimalist skincare trends.
The line is based on honey and active ingredients for nourishment, restoration, and strengthening of the skin barrier, and offers sensory textures with an indulgent honey fragrance.
Products in the line include a nourishing face cream, a multi-purpose restorative balm, and a nourishing lip oil.
Price range: 139–149 NIS, and the products are available at pharmacy chains, private pharmacies, and online sites.
The luxury makeup brand Bobbi Brown is launching two new lip innovations that combine care, hydration, and a personalized touch of color based on the lips’ pH level.
The first product is Extra Lip Tinted Balm – a moisturizing lipstick with an upgraded formula containing 84% caring ingredients, ceramides, and botanical oils, providing hydration and a soft, natural tint.
It is offered in 15 shades at a consumer price of 180 NIS.
Alongside it, Extra Blushing Lip Oil is launched – a lip oil with a cooling sensation and natural shine, containing an oil complex and micro-pearls for fuller-looking lips. It comes in 5 sheer shades at a price of 180 NIS.
Both products are available in brand stores, on the Bobbi Brown website and at selected points of sale in Israel.
The beauty and skincare brand BYNETA, founded by businesswoman, entrepreneur, and model Neta Alchimister in collaboration with the “Lilit Cosmetics” group, is launching a new makeup product: EXTRA CLICK MASCARA – EPIC LENGTH EFFECT in black.
The new mascara features a unique formula and innovative click packaging, delivering a pronounced lengthening and separation effect, along with volume and thickening for a precise and especially captivating look. Mascara price: 79 NIS.
The product is available for purchase on the brand’s website, on the Lilit Cosmetics website, at Terminal X and James Richardson Duty Free, on Super-Pharm Online, and later also in Super-Pharm and BE chains.
The professional makeup brand NYX Professional Makeup is launching a new brow gel – The Brow Glue Crazy Lift, offering extra hold and extra lift for up to 24 hours of wear.
The gel delivers a lifted, groomed, and long-lasting brow look, with a unique applicator that allows precision and access even to the finest hairs. The vegan formula leaves no white residue and is suitable for daily use with a natural, polished finish.
Recommended consumer price: 60 NIS.
Available at authorized points of sale and on the brand’s online sites.
Dr. Fischer is expanding the GENESIS line and launching BOOST GENESIS Age Control – a series of advanced dermo-cosmetic serums with visible results, for younger-looking, healthier, and more radiant skin.
The series was developed in Dr. Fischer’s laboratories and combines medical knowledge, clinical research, and some of the world’s most advanced active ingredients, suitable for all skin types, including sensitive skin.
The series includes three serums:
2% Hyaluronic Acid Serum – to restore volume and provide deep hydration for up to 72 hours, improving skin texture and elasticity.
Encapsulated Retinol Serum – an anti-aging booster to reduce wrinkles and firm the skin, with delayed-release technology to reduce sensitivity.
10% Niacinamide Serum – to improve tone uniformity, reduce the appearance of pores, and decrease oiliness.
All serums are fragrance-free, absorb quickly, and have clinically proven efficacy.
The series is manufactured in Dr. Fischer’s factories in Israel under strict quality standards and enjoys an international reputation.
The series is available at Super-Pharm at a launch price of 99.90 NIS instead of 159.90 NIS, as well as at selected private pharmacies.
Herbalife is launching a new skincare line called HL SKIN, based on advanced Korean skincare technology and ingredients with scientifically proven efficacy. The series was developed in collaboration with skin experts from South Korea, is paraben-free, and is suitable for women and men and for all skin types.
The series focuses on three main goals: Skin radiance, healthy aging, and nourishment and hydration, and includes five products:
A gentle foaming facial cleansing gel – 158 NIS, a 10% niacinamide serum for tone unification and enhanced radiance – 234 NIS, a nourishing eye cream to reduce fine lines and dryness – 198 NIS, a firming cream to improve skin texture – 260 NIS, and a nourishing hand and body lotion with 24-hour hydration – 122 NIS.
HL SKIN products are available through Herbalife distributors and on the company’s website.
The men’s grooming brand Crêma Men is launching a new premium haircare line, designed to provide targeted solutions for hair and scalp needs as part of a simple and accessible daily routine. The line focuses on four needs: Strengthening the hair fiber, dandruff prevention, care for curly hair, and completing the washing routine with a conditioner.
The formulas contain keratin combined with caffeine, aloe vera, and argan, with 90% naturally derived ingredients and without sulfates, parabens, or salt.
The line includes four products: A strengthening shampoo, an anti-dandruff shampoo, a shampoo for curly hair, and a restorative and nourishing conditioner.
The products are intended for men seeking noticeable and high-quality results throughout the day, at a price of approximately 30 NIS per product (500 ml, depending on retail chains).
Available at food and pharmacy chains nationwide.
The Israeli comfort and fashion footwear brand Naot is launching a new premium line for shoe care and protection, designed to preserve material quality and extend product lifespan.
The collection includes a variety of solutions for leather, suede, and nubuck – such as nourishing and polishing creams, water-protection spray, cleaning foam, wipes, shoe insoles, and professional cleaning kits – at accessible prices of approximately 10–60 NIS.
According to the company, the line was developed in response to consumer demand for maintaining quality footwear over time, while preserving a high local manufacturing standard.
Nespresso is launching a new limited-edition coffee blend called Florian, as part of the brand’s 40th anniversary celebrations and inspired by the iconic Caffè Florian in Venice.
The blend, made from 100% Arabica beans, offers aromas of dark chocolate, nuts, and warm spices, with an intensity of 9, and is suitable for espresso or ristretto.
It symbolizes a connection between Italian coffee tradition and modern innovation, and will also be accompanied by limited-edition designed accessories.
The capsules are available for a limited time on the website, in boutiques, and via Nespresso’s telephone service.
SodaStream is expanding its activity and launching a new Italian breakfast set in collaboration with Lavazza, bringing the espresso and sparkling iced coffee trend straight into the home.
The set includes a personal carbonation bottle, an espresso cup, a soda glass, and two packs of Lavazza capsules (Crema e Gusto and Qualità Oro), priced at 99 NIS.
The capsules are compatible with original Nespresso machines, and the set is available on the SodaStream website.
In addition, SodaStream is launching a limited-edition reusable bottle in collaboration with the Shavot association, bearing the message “The Best in the Universe,” as part of a move to empower girls and strengthen self-confidence. 10% of the proceeds will be donated to the association. The 1-liter bottle is dishwasher-safe and will be sold at a price of 39 NIS on the SodaStream website, in a limited stock of 2,500 units.
Super-Pharm is launching the new generation of diapers from its Life brand – Life BABY’S Dream Shield, with an upgraded European standard.
The diapers include advanced absorption technology with active channels, separate anatomical fit for boys and girls, a thin and flexible structure, an elastic waistband, and a smart wetness indicator.
The series offers enlarged packs at a value price, significant savings compared to premium brands, and an expanded size range including size 7 for toddlers.
Diaper production has been transferred to advanced factories in Poland under strict European standards and a more environmentally friendly process.
Price: 37.90 NIS (sizes 3–7) at Super-Pharm branches and online.
Yafa Maximov Launches YMAX PRO and Expands the Flagship Branch at Ayalon Mall
The beauty-tech clinic network of Yafa Maximov is launching YMAX PRO – a new technology for facial and body hair removal, developed specifically for female facial hair and based on multi-wavelength laser technology that enables precise treatment of hair follicles at different depths. According to the network’s data, the new method may reduce the number of treatments by approximately 30% and lead to lower hair density and longer intervals between treatments, with reported improvement in self-confidence among patients.
At the same time, Maximov is completing a significant expansion project at the flagship branch in Ayalon Mall, with an investment of approximately NIS 2M. Two clinics were merged into a new and upgraded complex covering approximately 400 square meters, including 12 treatment rooms, designed waiting areas, and a unit for medical aesthetic treatments. The branch offers a range of advanced beauty-tech treatments, including laser hair removal, anti-aging treatments, and injections, with an emphasis on a holistic treatment experience and modern design.
The network operates branches in Rishon LeZion, Ramat Gan, and Jerusalem, and continues to expand its activity in the field of aesthetics and skincare through advanced technologies and personalized solutions.
The “Sifrei Tzameret” publishing house is launching the autobiographical book by Meir Sharabi, “My Life Journey,” which tells an extraordinary rehabilitation story – from an international drug trafficker to a leading figure in the field of addiction treatment.
The book reveals the milestones of Sharabi’s life: Childhood in Kfar Shalem, descent into crime, imprisonments, and the transformation that began 34 years ago as a “clean addict.” The book describes peak moments in his second career, including his appointment by Yitzhak Rabin as head of the fight against drugs in neighborhoods and his receiving the title “Beloved of the City of Tel Aviv.”
The book is intended for rehabilitating prisoners, families of addicts, and the general public seeking an inspiring story about willpower and the ability to make radical change in life.
Price: 88 NIS (on the e-vrit website).
Available at book chains, on the “Sifrei Tzameret” website, and on the “e-vrit” website.
